Trade Chat (Blog)

Ideal MAX Roadshow Coming Soon!
We’re very excited to announce that the Ideal MAX Roadshow is back on the road and will be visiting 5 of our Trade Counters at the end of February 2022.
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Let your customers buy, don’t sell.
Explore the concept of the three types of shoppers in society, highlighted in The Quote Handbook, and how you can quote for each in order to improve your conversion rates.
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The three stages of the quoting process
Check out the three main stages of the quoting process, straight out of The Quote Handbook.
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Covid-19 Update - Trading safely at Williams
As Covid-19 rules will be changing on Tuesday 30th November , we will be continuing to trade safely at Williams putting the government guideline measures to protect our customers and employees.
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Say 'Hi!' to High Wycombe
Williams plumbing and heating trade counter opens in High Wycombe
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Dorset gets the Williams treatment
The newest addition to Williams trade counters brings our awesome customer service to Poole
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